{"id":7658,"date":"2020-05-04T10:07:27","date_gmt":"2020-05-04T10:07:27","guid":{"rendered":"https:\/\/www.purppledesigns.com\/?p=7658"},"modified":"2020-05-14T06:44:47","modified_gmt":"2020-05-14T06:44:47","slug":"history-and-evolution-of-logo-design-of-famous-companies-amazon","status":"publish","type":"post","link":"https:\/\/www.purppledesigns.com\/history-and-evolution-of-logo-design-of-famous-companies-amazon\/","title":{"rendered":"History And Evolution Of Logo Design Of Famous Companies: Amazon"},"content":{"rendered":"<p style=\"text-align: justify;\">Different <strong>versions of logo designs<\/strong> have always mattered a lot in the history and evolution of all famous companies. Only a good logo design can make people instantly recognise a brand or a company and make them attracted to it. This month, we are going to tell you about the evolution of the<strong> logo design of the famous company<\/strong>; Amazon.<\/p>\n<h2 style=\"text-align: justify;\">In The Year 1995<\/h2>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter wp-image-7660 size-us_600_400_crop lazyload\" data-src=\"https:\/\/www.purppledesigns.com\/wp-content\/uploads\/2020\/05\/In-The-Year-1995-1-600x400.png\" alt=\"In The Year 1995\" width=\"600\" height=\"400\" data-srcset=\"https:\/\/www.purppledesigns.com\/wp-content\/uploads\/2020\/05\/In-The-Year-1995-1.png 600w, https:\/\/www.purppledesigns.com\/wp-content\/uploads\/2020\/05\/In-The-Year-1995-1-300x200.png 300w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;\" \/><br \/>\nThe very first logo of Amazon was the literal interpretation of the company\u2019s name. At that time their slogan was known as the \u201cEarth\u2019s biggest bookstore\u201d. With a blue background and the letter \u2018A\u2019 that had the shape of a river inside, it stayed the <strong>company\u2019s logo<\/strong> for two years but it was criticised a lot due to its poor quality. But in their defence, it was the start of the digital era and it was created with very poor-quality tools.<\/p>\n<h2 style=\"text-align: justify;\">In The Year 1997<\/h2>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter wp-image-7659 size-us_600_400_crop lazyload\" data-src=\"https:\/\/www.purppledesigns.com\/wp-content\/uploads\/2020\/05\/In-The-Year-1995-600x400.png\" alt=\"In The Year 1995\" width=\"600\" height=\"400\" data-srcset=\"https:\/\/www.purppledesigns.com\/wp-content\/uploads\/2020\/05\/In-The-Year-1995.png 600w, https:\/\/www.purppledesigns.com\/wp-content\/uploads\/2020\/05\/In-The-Year-1995-300x200.png 300w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;\" \/><br \/>\nThe year 1997 was important in the logo history of the Amazon company as they replaced their logo design with a <strong>more professional<\/strong> one. They removed the blue background company but kept the letter A and the river inside. But instead of their slogan, it became amazon.com. They were able to predict that in the future the dot-com system would become a hype. But of course, it wasn\u2019t enough afterwards as they changed it again the very next year.<\/p>\n<h2 style=\"text-align: justify;\">In The Year 1998<\/h2>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter wp-image-7661 size-us_600_400_crop lazyload\" data-src=\"https:\/\/www.purppledesigns.com\/wp-content\/uploads\/2020\/05\/In-The-Year-1998-600x400.png\" alt=\"In The Year 1998\" width=\"600\" height=\"400\" data-srcset=\"https:\/\/www.purppledesigns.com\/wp-content\/uploads\/2020\/05\/In-The-Year-1998.png 600w, https:\/\/www.purppledesigns.com\/wp-content\/uploads\/2020\/05\/In-The-Year-1998-300x200.png 300w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;\" \/><br \/>\nIn this year, the <strong>logo design<\/strong> had such a drastic change, it gave a very modern look to it. The logo was quite simple with only the word amazon.com written. The word amazon was written in capital letters in which the letter O was a giant yellow ring.<\/p>\n<h2 style=\"text-align: justify;\">In The Year 1998-2000<\/h2>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter wp-image-7662 size-us_600_400_crop lazyload\" data-src=\"https:\/\/www.purppledesigns.com\/wp-content\/uploads\/2020\/05\/In-The-Year-1998-2000-600x400.png\" alt=\"In The Year 1998-2000\" width=\"600\" height=\"400\" data-srcset=\"https:\/\/www.purppledesigns.com\/wp-content\/uploads\/2020\/05\/In-The-Year-1998-2000.png 600w, https:\/\/www.purppledesigns.com\/wp-content\/uploads\/2020\/05\/In-The-Year-1998-2000-300x200.png 300w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;\" \/><br \/>\nBut unfortunately, the previous logo didn\u2019t survive even for a year. They removed the uppercase approach and made it fully lowercase. The company thought this looked more <strong>approachable<\/strong>. Another change in this was that although the font was black in colour, it was underlined with a curved orange line. The <strong>logo designers<\/strong> chose to do this because it is said that orange represents joy and warmth which made the company looked friendlier. On the other hand, black represents dominance and elegance.<\/p>\n<h2 style=\"text-align: justify;\">In The Year 2000<\/h2>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter wp-image-7663 size-us_600_400_crop lazyload\" data-src=\"https:\/\/www.purppledesigns.com\/wp-content\/uploads\/2020\/05\/In-The-Year-2000-600x400.png\" alt=\"In The Year 2000\" width=\"600\" height=\"400\" data-srcset=\"https:\/\/www.purppledesigns.com\/wp-content\/uploads\/2020\/05\/In-The-Year-2000.png 600w, https:\/\/www.purppledesigns.com\/wp-content\/uploads\/2020\/05\/In-The-Year-2000-300x200.png 300w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;\" \/><br \/>\nThe logo that was created in this year is <strong>quite similar<\/strong> to today\u2019s logo. The orange line has been made into a curved arrow which goes from A to Z. this logo reflects the drastic growth of the company. The arrow represents that the company can provide everything from a to z. Moreover, they added \u201cand you\u2019re done\u201d below amazon.com. This logo stayed the same for 12 years.<\/p>\n<h2 style=\"text-align: justify;\">In The Year 2012-Present<\/h2>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter wp-image-7664 size-us_600_400_crop lazyload\" data-src=\"https:\/\/www.purppledesigns.com\/wp-content\/uploads\/2020\/05\/In-The-Year-2012-Present-600x400.png\" alt=\"In The Year 2012-Present\" width=\"600\" height=\"400\" data-srcset=\"https:\/\/www.purppledesigns.com\/wp-content\/uploads\/2020\/05\/In-The-Year-2012-Present.png 600w, https:\/\/www.purppledesigns.com\/wp-content\/uploads\/2020\/05\/In-The-Year-2012-Present-300x200.png 300w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;\" \/><br \/>\nIn 2012, they officially stepped into the modern digital world by becoming a success for the past 12 years. The logo design went through a lot of changes again. It was initially created by Turner Duckworth. The company dropped the whole \u201c.com and you\u2019re done\u201d part. This proved very well about the <strong>company\u2019s success<\/strong> as only the name amazon was sufficient for people to recognise the company.<\/p>\n<p style=\"text-align: justify;\">The logo history of Amazon shows that a logo design should be updated according to the company\u2019s success and evolution. If you want to update your company\u2019s logo design, you can come to <a href=\"https:\/\/www.purppledesigns.com\/\"><strong>Purpple Designs<\/strong><\/a>, a <a href=\"https:\/\/www.purppledesigns.com\/services\/graphic-designing\/logo-designs\/\"><strong>logo design company in Kolkata<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Different versions of logo designs have always mattered a lot in the history and evolution of all famous companies. Only a good logo design can make people instantly recognise a brand or a company and make them attracted to it. This month, we are going to tell you about the evolution of the logo design&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_joinchat":[],"footnotes":""},"categories":[27],"tags":[190,191,192,193,74],"class_list":["post-7658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo-design","tag-amazon-logo-design","tag-evolution-of-logo","tag-graphic-design","tag-logo-design-firm","tag-logo-design-kolkata"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>History And Evolution Of Logo Design Of Famous Companies: Amazon<\/title>\n<meta name=\"description\" content=\"Only a good logo design can make people instantly recognise a brand and make them attracted to it. 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