Sometimes perfectly good (maybe even legitimately great) design work doesn’t make the cut.
Every real workshop has one — a neglected corner overflowing with missteps, half-mades, offcuts, and not-quite-rights. Brand work isn’t any different. Heck, sometimes I design a thing that I love, but I know it’s not what the project, client, or story calls for. So here’s a peek at the workshop scrap pile, with a little context for kicks.
